Ads in the Wall Street Journal!

The Special Libraries Association (SLA) has taken their marketing to the next level thanks to the generous partnering and sponsorship of Dow Jones. Three full-page ads have already run (Friday, June 13th; Tuesday, June 17th; and Wednesday, June 18th) with more to follow.

The ads read: “The right people, information and decisions. Behind every good business decision is an information professional.”

The ads go on to describe the competitive advantage as well as the relevant and high quality information that is provided by today’s information professionals and plugs SLA and Dow Jones Factiva (logos and all).

Here’s the link to the pdf document of the ad:

Posted by Tom Rink


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s