The Special Libraries Association (SLA) has taken their marketing to the next level thanks to the generous partnering and sponsorship of Dow Jones. Three full-page ads have already run (Friday, June 13th; Tuesday, June 17th; and Wednesday, June 18th) with more to follow.
The ads read: “The right people, information and decisions. Behind every good business decision is an information professional.”
The ads go on to describe the competitive advantage as well as the relevant and high quality information that is provided by today’s information professionals and plugs SLA and Dow Jones Factiva (logos and all).
Here’s the link to the pdf document of the ad: http://www.sla.org/PDFs/WSJ-SLAad.pdf
Posted by Tom Rink