The Massachusetts Institute of Technology (MIT) has a really interesting tool available on their website (http://personas.media.mit.edu/). This particular tool scrapes information from your web image/presence and then organizes it into a visual persona. Very cool indeed. It really is more fun to watch the process, but the results can be interesting as well. Here is an example using my name . . . as I watched, I discovered that it was gleaning information from the web from 15 “Tom Rink” sources. Of these 15 sources, only 8 of them were actually me. Enjoy! Find out your persona and see how it compares to your self image.